Five Secrets of Charismatic Leadership

"Displaying charismatic leadership is one of the most effective ways to boost everything from motivation and creativity to productivity and plain old satisfaction. Whether it stems from low morale at the office, high anxiety at home, or a lack of clear direction from the top, far too many employees feel like they're stuck in a boat without a paddle. It's the manager's job to get those employees rowing again. But what if you fall somewhere between Ben Stein and Alan Greenspan on the charisma scale?"

The Charismatic Narrative

Hyers and machalek's company, Sage Presence, has been teaching people from government spies to managers how to influence and inspire others. The best part about this structure is that anyone can use it to present a charismatic message. 

1. Define the main character. (Hint: It's not you.)
When you address your employees or work force, your story must be about them or someone/something your audience cares about. A lot of the time people will get in front of audiences and just talk about themselves. Nobody really wants to hear someone else talk about themselves. If you are confused as to why your employees or boss doesn't listen to you, it is probably because you are trying to tell them about yourself or something you did. To get their attention you have to talk about something they are interested in, or in other words "their story".   
2. Describe the happy ending.
Also when addressing audiences, you never want the ending to be bad. You would never want to get in front of a group of people and the last thing you say is, "your job may not be here tomorrow." You can say things such as, "you all get raises this year," "your jobs are secure," or "it will be fun to come to work again." Doing this will help your audience be on "your side" because the positive words you are speaking makes you a more likable person.
3. Describe the not-so-happy beginning.
If you do have to have some sort of "not-so-happy" information in your address to the audience, make it at the beginning. Doing this will help your ending be better and it will also get the bad stuff out of the way early. You could say something along the lines of, "right now, you're unsure about where your job will be in six months," or "you're having a hard time staying motivated." It is best to have some sort of good information planned to say after this kind of statement so it will take some of the negativity away from the original statement.
4. Describe what action you want them to take.
In order for your not so happy beginning to turn out to be a happy ending, you must have the support of your audience. You have to tell them how to get to the happy ending. This could be things like telling them what it is you want them to do, pitching in to help each other, give greater effort, be more positive, get behind the new strategy for the department and so on. They have to know that the happy ending is not possible if they don't put in the effort.    
5. Just add watery eyes.
"By this point, you will now have the logical framework for a compelling story. Still, people are people and emotions are essential to motivate and influence them. A few years ago, organizational psychologists Joyce Bono of the University of Minnesota and Remus Ilies of Michigan State University discovered that emotions are a key component of charisma. Bono and Ilies found that charismatic leaders infect their teams with positive emotions simply by using positive emotional language. What that means is that charisma doesn't require raucous speeches or the kissing of babies."

http://www.businessweek.com/managing/content/nov2010/ca2010112_608471.htm